From Rags to Riches in 1 Year: Unlock Your True Potential with Speaker and Best-Selling Author Jim Britt

Speaker 2

00:00

 Man, this was one of those episodes where you step back and you just say, wow, that's that was kind of mind-blowing one. I need to re-listen to this one. To be honest with you, I got to chat with Jim Brit who has you know, he's written 15 best-selling books whose it's not hard to find him. If you just Google his name, he's a He drops a lot of knowledge in this one. We talked about the six steps and the six I guess traits I would say that Define successful people. So the six things that you need to do to achieve really any goal we talked about money and wealth but it really applies to anything in life whether you're trying to lose weight, you know, get out of it, an unhealthy relationship like he talks about, but we dive in his backstory quite a bit here. We talked about how He grew up in pretty much extreme poverty. I shouldn't say pretty much. It was extreme poverty. No, running water, no electricity. They picked cotton as a kid. He did and didn't make much money and then found himself married with two kids and was had been foreclosed on and was getting evicted lost both of his Vehicles, all of his furniture, lost everything and you will have to, wait, to find out how he turned it around pretty, You're amazing. So within two years, probably one to two years, it sounds like he became a millionaire so was entirely broke and made his first million within one. To two years of hitting rock bottom. He's a thinker Jim is a thinker and this is a, you know, it's a very kind of cerebral and philosophical but yet still very practical episode. It's a great one, you know, it's Certainly great for entrepreneurs and business people and anyone who's interested in Building Wealth. But the principles apply to anyone who's trying to be the best version of themselves investors. Have you ever experienced challenging communication or the headache of tracking taxes and insurance meet by Phi a Loan Servicing Company founded by investors for investors with an expert team and best-in-class vendors by Phi will partner with you to service your loan from start to exit, visit by Phi, L s.com to see how you can get started today. That's bi fil s.com. Welcome to the form adversity to abundance podcast. Are you an entrepreneur or aspiring entrepreneur? Then this show is for you.

Speaker 1

02:52

 Each week, we bring you in Paxil stories of real.

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 People who have overcome painful human adversity to create a life of abundance.

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03:06

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 For freedom. Take ownership of the life, you are destined to.

Speaker 1

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 Live turn your adversity into.

Speaker 2

03:31

 Abundance. Welcome everybody to another episode of the, from adversity, to abundance podcast. I am your host Jamie Bateman. And I am thrilled today to have with us, Jim Britt. Jim is the founder of cracking the rich code among other businesses and offerings. Jim, how are you doing today? Good. Jamie, how are you? I am doing pretty, I am doing just fine. Your you join us from California? Is that where you are? I am. I am in Northern California, between Sacramento and Lake Tahoe in the Foothills. Oh, nice. Sounds wonderful. I know California is huge, but I would hear that it. The weather was a little cooler recently than then you all are used to is.

Speaker 1

04:15

 That so, well, it's a, it's we went from winter to summer got it. Yeah, that was great. So we're like 87 today, so it's pretty nice. Gotcha.

Speaker 2

04:26

 So Jim for our listeners out there, who's unfamiliar with you tell us who you are today and what you're up to today.

Speaker 1

04:34

 Well, I have been a professional speaker for 44 years. I have also been coaching for about 40 years before the word coach was even used in business in. My speaking is taken me all over. The world are presented over 5,000 events and about 30 countries. And you know what I focus on primarily today? Even though I do a lot of different things but it kind of brings me back to. This is something I discovered about 35 years ago that we all have. We all have a core belief about ourselves that acts as an anchor that keeps us stuck. And now, sometimes we have a core belief that moves us forward as well, know what I look at is the ones that keep us stuck. And the problem with it is people don't know, they have it. So, what I do is help people to uncover that belief and how to take the emotional attachment off of it. So it becomes more like a bile or Hard drive versus in your face every day.

Speaker 2

05:37

 That's interesting. That's a I think we're going to unpack that a little bit more. Yeah. Now just before we jump back into your backstory, how touch on kind of how you came to that conclusion? I mean, it was just from your own entrepreneurial experience or more working with other business owners or have. You come.

Speaker 1

05:58

 To know I tell you it was about 35 years ago and I had just finished presenting a two-day seminar for entrepreneurs at about 1,000 people in the class. And if I remember right, they spent about thirty fifteen hundred dollars to be there plus their expenses. Some came in international and across country. So probably spent twenty-five hundred dollars to attend and about a week later I was kind of contemplating the event reading, some of the evaluations just kind of hanging out by the pool and suddenly The old 80/20 rule kind of popped in my head you know 20% yeah boo 80% of the production that type of thing and I thought why is that how come people don't follow through with what they say they're going to do. You know somebody goes to get to real estate license and Spends months studying gets her license finds a broker gets a desk in a phone and never do anything. Sure it was always kind of mystery to me and that day I really started thinking about it and then suddenly Only it hit me, I thought. Well wait a minute, if that's really true that I just had a thousand people go through an event and 800 of them aren't going to follow through and I thought, wow. I mean it really hit me. I mean it's actually bothered me and I thought it was it. Something I am doing and I thought, no, I just read through most of the evaluations, all of them were raving reviews. Mmm. And I thought, well, we're all humans, but we're all different in some way. What? What makes us different? I thought. Well it's the programming that we had.

Speaker 2

07:39

 Its worth starts and Hearty. Our.

Speaker 1

07:41

 Parents teachers to walk and talk and share ABCs and our numbers and teaches how to swim. So we won't drown teachers keep our hand out of fire and how to ride a bicycle and so on. And we develop our own habit patterns as we go, and they're so some of them are so sub subtle that They become second nature to us, and we probably have hundreds of people that you don't even take about. You know, you get up in the morning and now you put on a pair of pants which leg goes in first always the same one, I guarantee it. Yeah and if you try the other way it's uncomfortable. So you know, we have those habits just like driving a car or walking or talking, or any of those things. Once we learn it, we don't have to, we don't have to think that. Okay, I have got these pants. Now, how do I get them on, or I will get my car. Our, how do I drive this thing? So I thought, well, that's pretty cool. Those habit, patterns, must be stored right at the surface of your subconscious because you don't have to think about it. Accessing. Then I thought next moment, I am thinking, well, how about our past? That's what brought us where we are today. I am thinking, well, if you know is you believe in the law of cause and effect, we cause the effect that we're living based upon our actions, we have taken I thought, well, how do you remember that past? And I thought well you don't really remember all of it. You remember the beautiful things that happen the highlights, you know, maybe a vacation you took or when you had your first date or a child was born or you had your first kiss or you got your driver's license. Now, those type of things we never forget sure and I thought, oh, that's pretty cool. Those must be stored, right below. Those habit patterns where you could still access and pretty quickly. Okay, then the next moment though, changed everything for me. That's where the discovery took place, I thought. Well, wait, a Minute we're not, we don't just have beautiful experiences, we have negative experiences true and sometimes, you know, some people go through some pretty traumatic things have you know talk to somebody just while back that they had the they had to leave the country that they're in. Everything got taken from them, a whole family, had to leave with nothing, and they were very wealthy, and they lived in a one-bedroom apartment with six kids for like, Years and here in the US. And, you know.

Speaker 2

10:08

 Some people go to Phoenix sure. You get.

Speaker 1

10:11

 Some people get abused verbally, physically sexually, you know, it's all kinds of things that happen, but a lot of its subtle to You know, we get programmed, and we develop these beliefs, let us say, for instance your parents were fighting, maybe they do it a lot and you as a child, you hear your name brought up during the argument, she later, the parents get a divorce. Now the child blames themselves for. Yeah, the course, and they grow up in conflict in the relationship later on and don't know why? Because they have got that anchor program Turner. And the big thing is they don't know. They have it.

Speaker 2

10:49

 Mmm.

Speaker 1

10:49

 Gotcha. They know they have the problem the know, they know they're in their fifth abusive relationship or their struggle. They have struggled financially, all their lives. They understand have the problem they're looking outside themselves for the solution and the solution is inside. So I took it upon myself to develop well, first to develop a way to help people discover what that core belief system is and secondly how to take the emotional. Attachment off of it. So it becomes like one of those files on your hard drive. It's not in your face every day.

Speaker 2

11:24

 Interesting. So that's how I discovered it and I have been applying.

Speaker 1

11:28

 It for 35 years. And I mean, it's amazing work with people because I have helped people lose weight. I have helped people hundreds of women, get out of abusive relationships. Help people get back on track financially because a lot of us right up here, most all of its run appear, in.

Speaker 2

11:46

 Fact. Okay. Yeah. I was going To ask you when we can dive in it into a later. But you're the I guess the Avatar, the profile of a person you work with your client is it sounds like it varies quite a bit because these principles apply to almost all of everybody. Okay, got it. Okay. Well, let us get let us put, you know, press pause on that. And we will come back to that. But no, I am fascinated by it. I can't wait to get back to that subject. Let us jump back into your backs. Again and I know right before we hit record we briefly touched on. Kind of I think a time period when you started your first business and our listeners primarily an entrepreneur, someone who may want to become an entrepreneur they definitely interested in an additional stream of income and making more money and kind of growing. As you know just being the best version of themselves. I think your story and your and what you offer is going to add a they're both going to add a lot of value. You to our listener for sure. Let us jump back into your back story and talk about some the adversity that you alluded to before we hit record. Yeah.

Speaker 1

12:56

 Well You know, I guess it started my upbringing. We were raised in a very, very loving family but very poor. And we barely have money to eat, and we had a roof over her head, but most of the time it leaked, it was dead. I mean we just lived in places where, you know, in the wake up in the morning in the winter time the ice was on the inside of your window. Not the outside and where did you grow up? As I lived in the kind of the Backwoods of For up until, but we didn't have electricity until I was about 10, so, or indoor plumbing. So, so and it's pretty hard for some people to comprehend. But, yeah, we have had electricity a long time, but we did. So I was pretty amazed. First time I, we had an indoor bathroom.

Speaker 2

13:51

 It's, and it's wild and I have never, you know, lived in those conditions. At least not for any extended period of time and, and, you know, we talked about poverty in the US and I don't want to, you know, this can be a touchy subject for sure, but I think the poverty line is a little bit, you know, right below the poverty line. Might be a little bit different from what you grew up with or what, you know, people in a third world country might be dealing with. So in the u.s. In general, we're pretty blessed so but.

Speaker 1

14:23

 I knew I was poor. I mean, sure, you know, we had fun. We just had fun as kids. And waiting in the creeks and did kid stuff. So that was yeah I was actually looking back on, it was a great experience and gotcha. And my first job was at six years old picking cotton, my whole family pick cotton and it was not an easy job, and we got paid two cents a pound and cotton, doesn't weigh very much. So to make a few bucks in a day was a hard task, a child, I did the I don't think I ever made it six years old ever made it more than a buck and a day. So that went on until I was about 12, and we did it in the seasons and then I dropped out of high school in tenth grade. About halfway through went to work in a gas station, pumping gas worked there for about two years. Got married at 18, had my first child at 19, got my dream job at 20 which was working in a factory on the assembly line, which I thought, you know, That was my dream job and found out within a few months. I wasn't such a dream job after all, but I got invited to join up in a direct sales company and you know, to get started that company back then you had to have inventory. So it cost me four thousand dollars. A big problem was I had nine dollars in the bank, no way to get 4000 nobody, I knew even had 14,000 and I went to 23 Banks and Loan Companies before I Finally found the number 23 that loaned it to me and well. So I went to work and I didn't know what to do that. The guy that trained me. He trained me in about 30 seconds. He said, your job is talking to people. He said, if you talk a lot, you learn a lot. If you talk a little, your learn, a little, I said, how much is a lot used to 10 a day? Of course there's no internet or anything. So I had to go out and meet ten people a day and I said, okay that's what I will do. So I quit my job at the fact, the next day get my weeks notice went out started talking to ten today which I did. Or a year. Okay, the end of that year, I had made one sale. Wow. That was for a five gallon container of carpet shampoo to somebody that I knew that owns some apartment complexes and was a way the largest builder in Oklahoma City at the time. And I work for him during the summer kind of cleaning up around the construction site all of that. And I was pretty handy with that stuff. So anyway, that was my only customer so here, I was the end of the year. Standing at my window looking out. This was a pivotal moment. I thought, what am I going to do? My home had been foreclosed at a notice on the door from the sheriff. Say you got to be out in five days. Both of my vehicles have been repoed all of my furniture been repoed except for a few little sticks. We had I had a wife and a child. We had no food in the house and I reached in my pocket and all the money. I had to my name was 15 cents of a nickel and a dime in my pocket. That was it. My hand. And I thought. What am I going to do? I thought. Well, maybe I will go back to the factory. And I thought about that for about, well first five seconds, I am I don't even have a car to get there. The next 5 or 10 seconds, I am going, nope, I am not going back, and so I do you administered am not going back. So I thought what am I going to do for food? So I pick up a five gallon container of carpet shampoo and I walk almost three miles in the Oklahoma heat to the place that the one customer that bought from me six months earlier. And I am soaking wet. When I get there, I walk in and set down the container. And he walks out of his office about that time, and he said, hey Jim, he said good to see you and I said, hey man, I brought you five gallons of carpet shampoo. I figured you about out, and he said, yeah, we probably are. You told his assistant? Cut you a check? I am going. Yeah, I got some money. I didn't know what I was going to do to, you know where I am going to live in a few days. So he said, you have a minute. He's we like to talk to you my brother and I, so I go into his office. And he said, How's your business going? I said great piece of would like to talk to you about maybe kind of partnering with us an apartment complex. I am going, man. I it's going good but I don't have the money to invest, and he said, no, no, no, we're going to invest in you now. I was a pretty good Carpenter because I we built a home in the ninth grade in one of the classes. So I knew all of the trades and I saved him a lot of money, just cleaning up, and helping them with different. Things about done for him. He said we think you're pretty sharp a sharp and where you're pretty honest and you're talented you kind of understand a construction business. He said we'd like to make you an offer. He said we want you to build a 52 unit, apartment complex and run the whole deal, build it from ground up, and he said, we will pay you. I said well how would that work? And he said, we will pay you $300 a week soon, as he said that my mind is going. I am .

Speaker 2

19:40

 In Yeah, you.

Speaker 1

19:42

 Said will furnish you with a vehicle? Which I didn't have anymore and if you want you can have a three bedroom furnished apartment. The things that I did not have was given to me right then. Wow. And I took it on. Was it stressful? Yes. And he but here's the other thing he said, just going to be a big bonus and a possible percentage of ownership for you. So the bonus was if I finished in 12 months, he said normally takes about 14 months for the This particular type of project, if you finish in 12 months or 60 thousand dollar bonus for you but every day you go past that 12 months, you lose 1,000 a day, he said, but every day you finished prior to that 12 months which is not likely. But if you do, it's another thousand. A day in bonus. Wow. So I took it on and when I went out there, there were eight buildings. And he gave me a list of contractors. I am gone. There're eight buildings here instead of using one cement contractor. I am going to hire eight instead of using one for any contractor. I am a good 81 room for I am going to get 8 and long stories short, I built it in eight.

Speaker 2

20:57

 Months. Wow. So sorry you started.

Speaker 1

20:59

 All aged all itõs same time. They put 15% ownership and them in the project, and future projects. Then that we went following that and so browsers and different things. So anyway that business earn me about a half a million dollars that year, wow. And the other Miracle is that one of the executives from the direct sales company showed up during that five-day period that I had to be out. Yeah, spent two hours with me taught I what taught me what I was doing wrong and what I needed to be doing because I talked to three thousand six hundred fifty people that year in Gatineau from everybody, except for the one God, but he taught me a few things and turn me around so fast that business earn me almost a half a million that year. So I went from 15 cents in my pocket to millionaire in one year. And that's how did that happen. Yeah, I don't know. You know I think you're if you're determined and you don't have a an exit when you make a decision if you don't plan your exit just in case I think time fate and circumstances show up together and say, might as well let him have it, I can't stop. Yeah, I mean.

Speaker 2

22:19

 That's its I mean, if nothing else that's incredible, reminder that for all of us that You know, I am treating today just like a regular Thursday and tomorrow will be Friday and don't just, it's probably not going to be too incredible, right? You know, know, but just but that's amazing. I mean just that things Miracles or whatever you want to label it. Incredible events can happen so quickly, you know, in your life and so but and just I mean you walked you weren't expecting any of that. When you did that three mile walk you were trying to make one more. For sale, right? I was.

Speaker 1

22:56

 Desperate. Yeah, I was desperate for money for food and, you know, I have kept a MIT but during I would set the bucket down about every 50 yards. This is heavy. And it a couple of times I just, I just wrote down. Really one time, I am just crying, I am going on. What am I doing? You know what if he doesn't buy it, I am going. No, he's going to pick up a bucket, Logan, and well. Yeah.

Speaker 2

23:25

 Another and they're probably we could spend a whole episode on this, this particular event. I mean, it's in that year, but the other thing that I notice, is that When you would show your Carpenter skills and your Contracting skills and management skills and your honesty you mentioned along the way not knowing where that would lead. So to The Listener who may be in a job, they don't like as a carpenter or anything else. You never know where these skills that you're building now, may lead you. Right? And so it's for you it created an incredible opportunity that I mean my point is if you hadn't worked hard and show them those skills, as before you, you wouldn't have been presented that opportunity and you wouldn't have been able to do the construction and in, was it 10 months, twelve, eight months, eight buildings, in eight months. That's amazing. So.

Speaker 1

24:23

 Yeah, you know, you look at it, you think, would the average person have gone out and got three thousand six hundred and fifty people telling them. Now and continued when I look back at myself, I am going What are you stupid or what? I mean, who wouldn't do that? I just would not give up and yeah, and it. But I look back and that year was a great year for me. I mean, people ask me today. How do you handle rejection? I said, I don't know. I did that way back. Then afternoon, somebody tells me. No, I don't care. Just move on.

Speaker 2

24:56

 Right? Yeah, it's an excellent training environment, for sure. And yeah. So walk us through after that, you know. Could I mean, Clearly the one year was awful? And then the next year, things really turned around for you. So what happens after.

Speaker 1

25:13

 That? Well, the direct sales company that I joined up in the big benefit from that, the company went out of business, a few years later, but the trainer in that company was Jim Rome. Probably heard of Jim and damn some of the listeners had. But yeah, Jim is an unknown, but we became best friends, okay? And when that company went out of business Jim and I got together and formed a Business Partnership, and I am Promoting him. That's how I got in the business. I am in and I did such a good job. Promoting him that it really forced me into speaking and getting up in front of audiences and a lot of things that I was uncomfortable doing that. I but I learned to, I learned to get comfortable that it quickly.

Speaker 2

26:04

 Now, that semi, yeah, he was. I just realized I have heard you on other podcast but so okay. So you start promoting him, you joined a business, created a venture with him, right? And then how did that, how did that go from there?

Speaker 1

26:26

 Well, we were, we were putting hundreds of thousands of people through events. I think I was the first person ever to sell a ticket to a seminar type, as we know today, you know, and personal development. And real estate and very saying. So I just, I don't even know how it came up with it. I just started doing presentations, and it worked and I started training other people. And before long we had, we had about 15 offices. We had 20 sales people in each office all on straight commission selling tickets. So that was Tony, Robbins was one on one of them that work for me for about almost five years. So kind of help to room him a bit, and he looked up to Jim Rohn as his mentor, and I was more his coach Bob. You know, I kind of over would oversee all over marketing, so I.

Speaker 2

27:14

 Say we still stay in touch. So that's fantastic. So and then and I do before we get to kind of sum of the, the canned questions, you know, walk us through kind of how your business and things have looked for you in the last, maybe, five years or so. What do things look like more recently for you?

Speaker 1

27:35

 Well, of course, it's shifted a lot about two and a half years. Years ago when we had the whole covid thing, take place. But I sure which very quickly online and I ever come back now. But then a lot of other lives things. I wrote two books during covid to publish those. So, those just came out one called the entrepreneur. Why 90% fail, and how to avoid the mistakes that they make, and the other ones called directing the movies of your subconscious mind. So I wrote those two over that period of time. Man, a lot of online events started volunteering to be on podcast, so we just keep your name out there and now it's all coming back. Yeah.

Speaker 2

28:19

 Fantastic. So before we hit record, you mentioned to me, we're touching on how their 66 elements that are Central to, you know, the mindset of becoming successful if you will. And maybe I am you know, you could probably say it in a better way, but let us Talk about those. Well what.

Speaker 1

28:42

 You know I realized that I had these traits about five years ago, I guess I took a camera crew around the country and I interviewed 12 Mega millionaires, they all had to have started with nothing. They're all in different Industries, and they all had to be worth at least 200 million and Milan was one, was a billionaire. And, and after about the third interview, I thought You know, these people all have the same traits in common. They talk about the same things. In fact, one of them even said yeah there're six things that you need. If you want to net, was the billionaire and I stopped. That was a third interview. I did not stop him. Going. Do I have those things? And I look back at my life and I thought I do maybe not to the degree that I am a billionaire, but I still have those. So the trait, they're.

Speaker 2

29:39

 Simple things.

Speaker 1

29:41

 Not always easy to apply, but simple. Yeah. Number one is, if you want change in your life, if you want some, but something better if you want to earn more money, if you're an entrepreneur. The first thing you have to have is a desire to change and that's got to be a burning desire. Not just a passing thing. That will one day. I am going to do this. You know, I am talking about that burning desire and I had that in the factory, I had that the gas station I had that on the Cotton Fields. I wanted something more and I wanted to be The best I could be at whatever I was doing and I always felt. I was the best cotton picker, the best gas station, attended and the best factor out. Fact, I was the best factory worker out of 9,000 people. They rated me the job of 4.57 people so you got to have desire. Sure, but you know, that's not enough because almost everybody has a desire for more the extra out on any street corner and ask people. Would you like to make more money and you'd probably get yes for almost everybody, right? But the next thing you have got to have is you got to make a decision. And so many people say well as soon as I figure out the opportunity to make a million dollars, then I will become a millionaire. I will decide to be one. No, that's not the way it works way. It works. Are you have got to put yourself in that place of being a millionaire or whatever it is you're looking for. Just use an example. But sure you have got to make it a decision that doesn't allow for anything less than that. And if you look at just a, take a whole circle, And we say that's a decision but most people leave a little opening somewhere in that Circle when they make a decision and that's their Escape Route. They're actually. That's their excuse. That's why it didn't work, but you can't leave that opening. You have got to go for it. And even if something fails, and I spent a million dollars on a television infomercial, and I knew and three hours, one morning that it failed. Wow, nothing I could do about it. So I just I said okay let us move on got some good footage and I use it someplace else or whatever, but million-dollar footage, but it's still, it's.

Speaker 2

31:56

 Done, it didn't work. So yeah.

Speaker 1

31:59

 But man, you have got to make that decision to move forward. No matter what and you hit? Yes, you hit obstacles and you will and You have got to take action based on asthma Susan. So there's so many people are getting ready to get going as soon as I get this done as soon as I get my business cards as soon as I get this or that they're ready to get going, but they're not going to go right now but you know overthinking and over planning things is it's disguised as its fear disguised as over planning. That's really hot. You have got to move and the sign of a good entrepreneur. And yes, maybe you have to plan some things out, baby. Got to raise money, maybe got to do this or that, but sure, what acts can you take today? That's going to move you toward what it is. You want to accomplish that's key and when you take actions, you're going to hit obstacles. You're going to hit people. Tell you. No, you know, it's just very you're going to come face-to-face with these obstacles. Yeah. And What I learned? Is that if you want to accomplish something more than what you already have, you have got to do something more than who you are. In other words, every life level every business. Level, every income level requires a different, you require a different mindset, you see, it's a different mindset to go, buy a Chevy, Vega versus Lamborghini. And, but a lot of people You know, they say you save up all your money. You're going to go buy yourself a new Corvette, it's going to cost you 75 thousand dollars and you go down to the Chevy dealer, and they said you know we don't have any Corvettes and factors not available anywhere in the country and you have been saving us money then you got it in cash ready to buy this Corvette, and they said but tell you what? We can make you a deal. I have seven different cars in 7 different colors that I can sell you. So you had a different car each day of the week, in a different color, for the same price that you're paying for a Corvette, it's called a Chevy Vega or whatever they have. I don't know if that's even Chevied or not her. Yeah, and my question is, would you say okay to that? Well, no. Because you have saved hard-earned money to buy that Corvette. Car of your dreams. Sure. And you're not going to settle for those others. Absolutely. Question is, why did they make those others? As for people that don't make decisions and.

Speaker 2

34:44

 Don't take people that just give watching handed to them. You know, people.

Speaker 1

34:48

 That settle for what they have versus what they want. That's why they make those.

Speaker 2

34:53

 Okay. So you got to.

Speaker 1

34:55

 Have whatever a Corvette mindset or a Lamborghini mindset. I am not talking about money, is everything. It's not.

Speaker 2

35:02

 Even though we're using this as a got to have money, right? And if we understand money, money does matter for sure. But, you know, we're just using this as one example could be coming. It could be weight loss or getting out of an abusive relationship like you mentioned.

Speaker 1

35:15

 Exactly.

Speaker 2

35:15

 Exactly. Yeah, yeah, okay. So okay. Number one is you have got to have a deep desire to change. Number two is you have got to make it a decision, it's not just a desire because everybody's got some desire. You got to make an actual decision that you're going to change. And number three is you're going to take action, right? So we're halfway there. What's what are the.

Speaker 1

35:38

 Other before is? Being willing to feel uncomfortable. Hmm, be what being willing to step out of that comfort zone, become? Somebody different become that different you that you're looking to become. Because if, you know if you want to be a millionaire, which is just a term, you have got to, you got to put yourself in that place and that's uncomfortable for some people. In fact, it's uncomfortable for most people because they can't see themselves there. So you got to be willing. Going to step out of that comfort zone. What does it be a discomfort? Was it uncomfortable for me that year or that eight months building? That project? Absolutely, I don't know if I slept much during that time I mean it was hard especially in the beginning. Nobody I mean.

Speaker 2

36:31

 Yeah.

Speaker 1

36:32

 I guess I knew that you put the foundation in before you put the roof on. I have never built an apartment complex.

Speaker 2

36:38

 Yeah, that was a it reminds me because I did jujitsu. To Brazilian jiu-jitsu for until the pandemic. Really. But truth be told, I could go back. It's not an excuse, but no one of my biggest takeaway in that, in that sort of three-year Journey. If you will, was that you have got to be the best. Jiu-Jitsu practitioners are there, they get comfortable being uncomfortable and in different positions, different, you know, different maybe points. So you know, we're in a match just different situations. And if you're not willing to be uncomfortable you're just not going to do well in Jiu-Jitsu so. So and there's so many lessons that you can apply to life with just from Jiu Jitsu. But now that you know there's certainly you don't want to go out too far on a take too many risks and throw caution entirely to the wind, right. But you do have to push your boundaries and think differently. So far all four of these are had nothing to do with the outside world. It's all about your mindset and your internal belief, belief structure, okay? So you got to be willing to get uncomfortable comfort zone, step out of your comfort zone. All right, I love it. What's number five?

Speaker 1

38:01

 Number five is something I learned many years ago. And in fact, I was asking front of a group one time years back, somebody said, what's the number one thing that you have learned over the years that has been the most beneficial to you over and above everything else? And I said, learning to let go because, you know, we hang on to so much stop now, it's like the million dollars. I spent on an infomercial. You know that affected me for maybe a few hours and then I decided it's done. I can't do anything about it, let us move on, find something. I mean that's no joke. It doesn't matter if you had a hundred million dollars at that point or 1.5 million dollars to your to name a million dollars is a lot. It's a lot of money. — write it something like that. But Letting Go comes, you know, we spend so much of our time trying to control things over which we have no control. So that's that stress, and anxiety is really what that is. So if you learn to let go, the things over, which you have no control, but learning to let go. Allows the decision that you have made in the actions. You take it allows everything to unfold, because when you're so focused on, let us say a problem, you're blinded by the solution. You don't see the solution. You see when you make a decision to do a certain thing, the opportunity show up in your view. If you haven't decided to be a millionaire, the opportunities not going to show up for you because you're not going to be looking for it. It's not going to be in your view. So, So letting go of obstacles of things, you can't control of people, you can't control them, you know, things that didn't work out the right way. Let go and move on man because it leaves you wide open to accomplish what you want. Sure no I mean I learned that I look back and I mean that trip Re Mi and then coming back home from that and telling my wife, we got 300 bucks. We got a three-bedroom apartment, and he had a vehicle to vehicle, right? And I got money in my pocket for some food, all of that happened and was it uncomfortable? Absolutely sure. So but you got to be willing to let go of that stuff and because it's not happening to you. Now I have woman out of Workshop. One time she said I can't be successful ever because of my father and I said, well, what about your father said? Well, he burbly Abused me, and he always told me I would never amount to anything. Never measure up to my siblings, all that, and she said, so I could never be successful instead that swearing on me all the time. And I said, oh well where's your father now? She said, well he dead, he died ten years ago as well. Who's abusing you now? Huh? She said I don't understand the question. I said, well, he's not here, who's abusing him? He said, I still don't understand it. I said, will you think about it for a while? The third time back. She said, you mean, I am a Jamie this is, what do you think? She said, I don't know for time back. I booked up in front of her, didn't say anything. She said, oh my God. She said I am keeping his legacy alive. She said, I am the one abusing me. I am allowing what he did to me the continue through my life and I might pass it on to my kids. And I said, well, you got a perfect opportunity here to cut the pain of chain, or chain of pain and, and look.

Speaker 2

41:42

 Past that.

Speaker 1

41:44

 And I mean, the look on her face, I faced when she discovered that was just Priceless. But that's what a lot of us, do we hang onto that truck, that's not happening to you. Now, let us move down. It is happening to you. Now, there's always a way out.

Speaker 2

42:00

 And we may, you know, I know I get outcome-based, you know. So if you know is your commercial had done, well, then you'd be happy, right? And if it didn't do well, then you're not and yeah, there's a little bit of that, you're never going to completely leave behind but can't. You don't have access to.

Speaker 1

42:20

 Go ahead. Say the difference between happiness and pleasure.

Speaker 2

42:24

 Okay.

Speaker 1

42:25

 What is it? Well, happiness is inside. It's something you carry. You all the time we cover up our happiness with the things that make us unhappy, and we hang on to those and once you start letting go of the things that make you unhappy, you will be happy but successful infomercial or new boat or a new car is not going to make me happy. That's part of you, that's pleasure. Nothing wrong with it pleasure, right.

Speaker 2

42:49

 Difference. Yeah, well and it's very easy to beat yourself up to when you once you have access to the results, if something didn't go so well, write, you know, but you made the right decision at that. That time with the information you had. So, okay, so what's number.

Speaker 1

43:05

 Six? Okay, this is the, this is the best one of all and if you really get this, you can pretty much have what you want in your life. So, Years back had probably been 30 some years ago and a good friend of mine. He and I used to read the same books, and then we would get on the phone and discuss them. Hmm. And we had just got through reading some, he said, read chapter 80 or page 89 or something. I read it, and we got on the phone to discuss it at the end of our conversation. He said, Jim, what do you think the word resourceful means? I said, never thought about it, man. I said, I guess, maybe using your Jenner, be more productive. I said, I don't know why he said, oh, it's just an interesting word. I said, okay, I guess so. And we hung up later, I left my office driving home and I couldn't quit thinking about the word, it was like somebody saying, don't think about a pink, elephant, all you can think about us being K, you know? So I get home. And of course, we didn't have internet back then, so I go in the house. First thing I do is go to the dictionary, open up my big thick dictionary, and look up the word. Resourceful and it was defined as once again. Full of source. Resourceful. That's interesting. Depending on what you think Source our source is. So I thought I am gonna look up source. So I looked at that word and it was defined as where all things originated some things, but all things I thought. Wow, that's pretty powerful too. Depending on what you think source is and I continued for about a year and a half, every time I go into a bookstore or Library, I would look up. Try to find a word. In of words for another definition of source, and I was obsessed with.

Speaker 2

45:00

 A little obsessed.

Speaker 1

45:02

 Yeah. And, so I was in England and a small town Chester, and I was walking down the street one day of waiting for my event to take place, and I see this sign on the back door of a building and said, antique books. And I thought, I love old books. So I walk in the back door, here's a dictionary about this thick and All tattered and torn and it said do not open and I thought that meant for people in the UK, not for me. So but I was prepared to buy it. I think I don't know what they, the price was very open to the source is very or to the essence, very carefully. And I looked up the word Source saw, some of the things. Same things I would seen before. But one definition popped out at me since Source love I want to wow. Once again full of love. I thought how does that relate to our lives? And I stood there and I put this whole event together in my mind standing there in front of this book and thought. Well, when you decide something, when you decide you're going to accomplish something, you're going to write your own book, you're going to do a certain thing. You're going to accomplish something in your life. You fall in love with it. That's what creates the passion to continue to move forward. And I thought that's it. We set a goal. We decided we're going to do something we fall in love with it. Then I thought, well, wait a minute, there's a flaw in there. If all things originated in love, where does Fear come from? Because you hear, people say that the two emotions you're going to Spirit. They experience in. Life is love and fear. So, whereas fear coming from and I thought about that for a moment because I thought it was a flaw in my thinking, are in the definition and I thought, oh, I get it. We fall in love with fear, we created ourselves, and we have a passion for keeping it alive. And that's how we live our lives in fear. And so the question is, are you honoring? That fear are you honoring? What you love in your life?

Speaker 2

47:24

 Hmm it's a choice.

Speaker 1

47:26

 No judgment. Yeah I can live in fear if you want to because hold all fears created in your mind people do I know that's no matter what you're going to.

Speaker 2

47:36

 So no matter what you're going to be loving something, right? Yeah. And so whether.

Speaker 1

47:42

 And somebody challenged me once on that they said well, If all fears is in your imagination, How about if a bear or lion is chasing you through the woods, is that Realtor here said no, it's made up. You're making up in your mind. What's going to happen if that bear catches you that's so it's still an imagination. Now I might run too, but.

Speaker 2

48:08

 Still, we're making up what's going to happen. I mean, a.

Speaker 1

48:10

 Bear May lick you know, who knows her? They won't know until he catches you but so, would you say that I.

Speaker 2

48:16

 Cannot I can.

Speaker 1

48:18

 Help you know what's going to happen. If I make that next sales, call what they tell, you know what's going to happen. If I see this woman and I want to ask her out on a date and yeah, and I am afraid she's going to say no or some guy that you know, it rights.

Speaker 2

48:31

 Well. What brings to mind? Yeah. It's like the saying of its substituting, even if instead of what else instead of walking around saying, what if this happens, what if this happens? No, you say, even if she says, no, even If I don't get the job, it's okay, I am gonna be okay.

Speaker 1

48:53

 Forward with what you want to do. Yeah.

Speaker 2

48:55

 Sure. So would you say there's no place for fear at.

Speaker 1

48:58

 All? Well, I would say, there's probably a healthy place for some fears, you know, I mean, you don't want to put your hand in a flame or something.

Speaker 2

49:12

 Or yeah, gotcha. Now that's really interesting. I would never heard that, explain like that the resourceful to Source tool of source equals love. And then love is what creates that passion which really kind of Starts the process all over again. If you think of it that way for steps 1 through 6, right? So.

Speaker 1

49:36

 yeah I was in Toronto about after I discovered this about a probably a year later and a friend and I we were presenting a seminar there, and we had taken a walk, and we're out maybe up to three miles, and he looked his watch, and he said, man, we got to get back he said we're going to cut it close and I said, well good things with they can't start without us because The event. So we're hoping a pretty good, I am 64. So, I was walking pretty big steps, and he was tall guy to and, and suddenly, I felt this presence right here over my shoulder and acts, I could smell the guy, and he was in step with me and was just right here. I mean, just and he kept mumbling something. Xand, I didn't know, and I was just getting ready to turn around and say, hey buddy, would Could back off a little bit, sure head but just before I turned around he said and God created man. And there that was his voice. Then another voice which was come from him as well but a different voice. He said, well, I know that he said yeah but then God created woman. He said, well, I know that too. He was having a conversation with himself, and he says, but then God created fruit. He said the other boy said, fruit was that have to do with anything? He said, well inside the fruit, there's a scene.  and he said, if you planted it will grow, if you don't, it won't So and then he turned and went the other direction, okay? I told my friend, I said I am gonna go follow him. See what the rest of this seminar is her happy I did but the point is your dreams and goals and things that you want to accomplish there like that seed, hmm. You know, your mind creates the seed and you have to plant it in a decision to get it to grow, then you got a nerve to it to keep the Weeds out. Just like in your garden. You got to keep the weeds away, and you got to take the negativity. That doesn't support what it is. You want got to make sure the actions you're taking her moving you in the direction you want to go not away from. I am glad that's awesome. That's a level of self. Observation of one level above self-awareness is self-observation watching yourself do things instead of just being aware that you have got a problem and circuit at us looking out for solution but being a Being more, observant of yourself. When you do something that looks like my brother-in-law wants call me, and he was ranting and I said, Patrick what's wrong? He said I am late for an appointment. I am in Los Angeles, I am stuck in traffic, it's moving like a walking pace, and he said, I have got to be there on time and I said, Patrick I says, lighten up a little bit. He said, no man, he said I have got to get there and I said, where are you right now? He said I am in the damn traffic and I said, sounds like your part of the problem for videos. God, I never thought about that. You know, we gotta lighten up. Yeah. It turns out the traffic took off, and he made his appointment on. Time. But.

Speaker 2

53:09

 I love it. So, are there things that you do? I mean, to kind of help yourself be more observant of yourself, or how do we Implement that on a day-to-day?

Speaker 1

53:20

 Basis? Yeah, I would say day-to-day moment to moment. It's how you develop the Habit to you that you have right now was developed over a lifetime and to redevelop those habits different habits. It's letting go of some of the old habits. And just making sure that you're moving in the direction, you want to go and observing yourself if you're not and sure and making choices that take you where you want to go or yeah, feed the life that you want to live and that becomes a habit. And I can say that it has become a habit for me. I am just, it's hard to get me upset. It's hard to bother me. If something doesn't work, it's like a, no. Well, let us move on. And I love it, you know, so.

Speaker 2

54:02

 Yeah. Imagine you sleep pretty well at night too. That's, so I do have some rapid fire questions. As we start to wrap up here, what's one thing that people misunderstand about you, Jim.

Speaker 1

54:21

 Probably. I don't think they understand how simple I am. I mean, I talked about Sometimes some complex things, but I live a life, pretty simple. And I mean, I have got nice things and nice homes and stuff but yeah, you know, I don't live a life around my business. I live a life, my business is my business and I live another life and I like to go fishing and do normal things that people do. Gotcha, that's good. What's one of your biggest fans?

Speaker 2

54:54

 Yours are regrets anything that you'd like to do over?

Speaker 1

55:03

 Like to do over. Wow. I would say, you know, i-i have been married as my second time, we have been married 40 years coming up in August. My first marriage. I had two children, and probably if I had it to do over odd, I would have spent more time with them, gotcha, that they were, they lived with her mom and I saw him, you know, weekends and things like that, but I think that maybe something I would love to. I am sure you do.

Speaker 2

55:36

 Got it. If you were given 10 million dollars tomorrow not saying you don't have ten million dollars but if somebody wrote you a check for ten million dollars for anything, no strings attached, what would you do with it? Wow. I am not given, you know, half of that to charity to stop child trafficking. I would be that. That would be one thing. I am not sure. I mean I.

Speaker 1

56:12

 I have pretty much everything I want, so I don't know. Maybe I would give it all the security.

Speaker 2

56:17

 Yeah there you go. It's a good answer as far as your kind of your business today, and we touched on it already. What's one challenge that you're facing? And in your professional life or your business right now?

Speaker 1

56:37

 I don't feel like I have challenges, but I think probably maybe I do maybe the biggest thing would be the understanding or the willingness to understand technology and where it's all going check. I so love the 80s when you didn't, we didn't have cell phones or computers or all that we had real appointments and you know, but I don't know. I mean that's probably my biggest challenge is.

Speaker 2

57:05

 Technology. Gotcha. What is a book or two? And it can be one of yours a book or two that you'd recommend for my audience. The.

Speaker 1

57:15

 Entrepreneurial they want to do you want to read the best book you will ever read? Most likely if not it will be in your top five. It's my book called rings of Truth which is my story written in 1997 when I put it out started selling it on the internet when the internet was just in its beginnings. Tens of thousands of copies in my guarantee was that this is not either your number one book you have ever read, or at least in your top-five, you pay $25 for it. I will refund you 50 and you keep the book that's kind of never got a refund, but I got thousands and thousands of letters through the mail notes and postcards and stuff about what the guys in the world. So it's a pretty awesome book.

Speaker 2

58:03

 That's great. I am not to check it out. I have heard of it before now that I am looking at it. I definitely need to read that one. I will send you a copy, perfect. Let us see. What about? And I guess other podcasts are where do you, where do you get your kind of your information and social media news podcasts is there anyone else that you any Source, if you will, that you, you follow every day kind of thing for business, or for life? No, I have .

Speaker 1

58:36

 never really thought of that. A pedimental were probably been a lot of people that didn't look at him as Mentor. Just like Jim Rohn, probably we're both mentors to each. The sense of looking back. I probably was a mentor because I learned a lot from being around him and his, yeah, I will do that. But.

Speaker 2

58:58

 I have always liked that approach myself where it's less formal and it's, you know, yeah, it's a little more organic. As far as just learning from each other instead of how about.

Speaker 1

59:07

 You be my mentor. Yeah. And I am a, I am a thinker, I can't. Yeah, create my stuff and I got all that, you know, I do have one, One Mentor. In one source and I guess, you know, ideas come to me and take those and try to make them bigger and formulator where people can utilize them, but I have never been a seminar go. I am not a, you know, I don't listen to audios or any of that kind of stuff, I don't watch, I have never watched a podcast, not even my gotcha.

Speaker 2

59:35

 Well, it's, I mean, because you mentioned having the one idea when you're by the pool many years ago, right? And the thing I thought of was you were by the pool. I mean, meaning you created space to have that. That reflection and that idea to move to propel your, your to, then do the six steps. I guess, right? But take action. But if you, I think in today's environment today's world, we just were not intentional about creating that mental space to even process what's going on. So many of us are just so busy. And just so we're missing out on. There's a big opportunity cost there and that's one. One thing I have taken among many from your story, is that you Seem to create space and allow yourself to reflect and I would imagine that had a lot to do with, you know, you come up with these, all these successful ideas and being able to implement things. What would you say to that?

Speaker 1

01:00:32

 Well, I would say it's absolutely true. I mean, yesterday, I decided to go fishing and took one of my sons and went fishing, and, and, but when I get home, my cell phone had all kinds of text on it. My computer had all kinds of emails and some people go where I had two or three that goes. Where are you? How come you're not getting back with me? Did get beerus. I went fishing. Yeah, that's kind of the point of business when you're fishing. I am out there in a kayak or kayak fishing, and you can't think about, Miss. out there on the lake like that. It's her little could you up and you know yeah the flow of ideas, you know and I don't book my calendar for appointments out past 10 days, I mean for an event like you know coming on your podcast or a bit counter but not here.

Speaker 2

01:01:22

 Not the day-to-day kind of. Yeah got it. That's really good. That's sounds like you have reached a very kind of, you know, have a lot of freedom mentally and with your date. Two day schedule so that's awesome. What's one thing that you that we haven't touched on that you'd like to touch on Anything you want to cover? Well.

Speaker 1

01:01:44

 No, not really. But you know, the self-observation thing I just want to kind of restate that because Yeah, think of it. In terms of you pull up to a red light, And it will have a sinuses right? Turn on red. After stop. The question. I would have for people is, would you dare drive through that and not stop before you check? Both directions are, pull up to red light is going through it and most people say, well, no, well why not? You might have an accident, and she making my job, you might just go on through it. Nobody's going to hit, you might do it five times, but eventually somebody's going to hit you. Sure, and if you look at your life that way, you know, we feel that stop, we feel that inside like what should I do here? Well the big question is, if you're right turn on red after stop and you look both directions and ask yourself if I go through this direction, what's going to happen? If I go this direction, what's going to happen, and then choose the one, it's going to take you where you want to go. Instead of going in the one that, you know, you Shouldn't be taking because if you do you will end up in an accident or end up not getting what you want in life. And so many people choose the wrong direction, they honor the wrong thing, honor yourself, my kids said the other day, they said, who do you think is for one of my kids? He said, who do you think is the most important person on this planet? And I said, I am. And I said to me, I am the most important person and to you. You should be the most important person because if you don't take care of yourself, you can't take care of others.

Speaker 2

01:03:37

 Yeah. And also you mentioned letting go of the things you can't control. Well, you really can't control anybody else. No definitely not. So like to sometimes but today, sure, absolutely. Now that's really good as its. That's fantastic. So we will Jim Britt. Where can people reach out to you? Where can we find you online?

Speaker 1

01:04:01

 Well, if you go to gym, ritsz.com, that's with two T's Bri TT to a.com. If you want to A great program that will help you to reprogram your subconscious regarding your relationship with money, which most people have a bad one. Go to cracking the rich co.com. You reach me there. And, and if you'd like to become a co-author in one of our books, at we're in our 11th volume of we already have ten, number one, international bestsellers, you'd like to be considered as a co-author in there. If you're a coach speaker author, entrepreneur Go to become a co-author.com and you will see an overview of that. And a little thing, you can fill up and set an appointment with me, and we can discuss whether or not you're fit for the book series. But it's a great, it's endorsed by Tony Robbins. Kevin Harrington from the TV show shark tank is involved with it, with me, your pictures on the cover of the book that along with nine, Tommy, and Kevin, so pretty, pretty cool. What we have been together we call this as a mastermind monthly, Mastermind that goes along with it that we work with are co-authors.

Speaker 2

01:05:10

 Nice. That's awesome. Well, that's fantastic. Jim. We have covered a lot of ground. You know. We not go to rehash everything, but we went through your upbringing that was you know didn't come from much, you know financially not too many resources growing up and then just the incredible, the two-year span there, where you know, you didn't really think. Sold made two sales, right? In the 12 months. Something like that and we want. Yeah. Only one who did the second one, right?

Speaker 1

01:05:46

 Yeah. Well I did. But yeah you're right. It didn't.

Speaker 2

01:05:50

 But then that dramatic turn around and just but I mean, this is really good stuff. There's so much I could, I could regurgitate here but the six steps of Desire, the number two, decision number three. Take action number for being willing to feel uncomfortable. Number five, Letting go of things you can't control. And number six is been resourceful, which is really about, you know, finding the source. Which is love, right? So and be careful about what you focus on or what you do love. I guess be intentional about that. So man, this has been awesome. Jim Brett, thank you so much. I really appreciate you taking the time today. So.

Speaker 1

01:06:32

 Thank you so much for being. Thank you for having me.

Speaker 2

01:06:34

 Absolutely. And to The Listener out, there we thank you very much for spending your most valuable resource with us and that is your time. Thanks everyone. Take Care.

Speaker 1

01:06:44

 Thank you for spending your most valuable resource with us your time. If you like the show, please share it with your friends and fellow podcast listeners, one entrepreneur to time. We can change the world. See you next time.