From Bankruptcy to Brilliance with Law-Firm Business Consultant Luis Scott

0:00 Speaker 0: In today's episode, we get the chance to chat with Luis Scott. Speaker 0: He is the founder of eight figure firm consulting. Speaker 0: He consults with, attorney entrepreneurs primarily Speaker 0: has a ton of business and entrepreneurial knowledge, a lot of Speaker 0: just life knowledge. Speaker 0: He's been through a lot. Speaker 0: We scratched the surface on his health adversity Speaker 0: that he's he went through with regard to becoming a trying to Speaker 0: become a professional baseball player. Speaker 0: We we talk about how he went through a divorce and how he Speaker 0: had eight business failures along the way. Speaker 0: And we dive into several of those business failures, how he had a partnership Speaker 0: that went, kind of the wrong way.

0:44 Speaker 0: And, man, this guy is a ton of knowledge, Speaker 0: a wealth of knowledge. Speaker 0: He absolutely brings it on this. Speaker 0: This was a very easy interview for me, quite honestly, because he's very well Speaker 0: spoken, very articulate and and just super knowledgeable. Speaker 0: You're gonna get a lot out of this. Speaker 0: He this guy is all about growth. Speaker 0: He's Speaker 0: He he absolutely brings it. Speaker 0: No question. Speaker 0: He he is the author of it has to hurt, which is all about Speaker 0: valuable lessons learned from painful experiences. Speaker 0: The guy went from bankruptcy to millionaire status within three years. Speaker 0: So an incredible growth story, incredible story of resilience.

1:26 Speaker 0: And, I know you're gonna enjoy this one for sure. Speaker 1: Welcome to the from adversity to abundance podcast. Speaker 1: Are you an entrepreneur or aspiring entrepreneur? Speaker 1: Then this show is for Speaker 1: Each week, we bring you impactful stories of real people who Speaker 1: have overcome painful human adversity to create a life abundance. Speaker 1: Life of abundance. Speaker 1: You are not alone in your struggle. Speaker 1: Join us, and you will experience the power of true stories and Speaker 1: gained practical knowledge from founders who have turned poverty into prosperity Speaker 1: and weakness into wealth. Speaker 1: This podcast will encourage you through your health, relationship, and financial Speaker 1: challenges so you can become the hero in your quest for Speaker 1: freedom.

2:15 Speaker 1: Take ownership of the life you are destined to live. Speaker 1: Turn your adversity into abundance. Speaker 0: Welcome everybody to another episode of the from adversity to abundance podcast. Speaker 0: I am your host, Jamie bateman, and I'm thrilled today to have with us Speaker 0: Luis Scott. Speaker 0: Luis is the founder of eight figure firm consulting. Speaker 0: A he's a successful entrepreneur and an author, Speaker 0: of a book called, it has to hurt which I think is gonna be Speaker 0: perfect to talk about on our show from adversity to abundance. Speaker 0: Luis, how are you doing today? Speaker 2: I'm doing great. Speaker 2: Thanks for having me on the show. Speaker 0: Absolutely. Speaker 0: I'm pumped about this one. Speaker 0: It's this is gonna be a fun chat.

2:56 Speaker 0: I know we we got to know each other a little bit before we Speaker 0: hit record, and I'm I'm confident the the listener is gonna love Speaker 0: getting to know you as well. Speaker 0: So, Luis, dive in a little bit more for for a short period of Speaker 0: time. Speaker 0: Who are you today and what are you up to? Speaker 2: Yeah. Speaker 2: So today, I'm, I'm the founder and CEO of Afinger from Consulting, and Speaker 2: I help law firms and really just general entrepreneurs, grow their Speaker 2: businesses scale to ten million. Speaker 2: We have a program where we help people go from one to ten million. Speaker 2: In five years or less, and my passion is helping other entrepreneurs Speaker 2: make impacts in their community. Speaker 2: And so, that's after twenty years of being in the legal industry and Speaker 2: being a lawyer for, over a decade and a half.

3:39 Speaker 2: I've decided to put my efforts now in helping other people grow their business. Speaker 0: That's awesome. Speaker 0: I, I hired a a business coach, earlier in twenty twenty Speaker 0: three, and he's, a retired lawyer, if you will, Speaker 0: former lawyer, and and he's, I think it's probably Speaker 0: a different different model, but He's very much focused on helping the entrepreneur and Speaker 0: he's been a huge impact for me. Speaker 0: So I love that I love that whole approach. Speaker 0: That's awesome. Speaker 0: So know we're gonna dive in more later as far as who you serve Speaker 0: in particular, who your your ideal client is, who you really like to work Speaker 0: with. Speaker 0: But before we get there, Let's jump into your backstory.

4:20 Speaker 0: Like, we talked about before we hit record, on this show, we tend to Speaker 0: focus on financial adversity health adversity Speaker 0: and or relationship adversity. Speaker 0: We've we've certainly checked all three boxes on the show in in prior episodes, Speaker 0: and I know you've dealt with all three of those elements and the those Speaker 0: types of adversity in your life. Speaker 0: Let's briefly kind of recap for the listener Speaker 0: how have you dealt with adversity? Speaker 0: What types of adversity specifically have you dealt with in all three of those Speaker 0: categories? Speaker 2: You know, it's funny because when you say that, you deal with health adversity, Speaker 2: relationship adversity, financial adversity. Speaker 2: I I feel like I'm I'm like the ideal poster child for those three Speaker 2: things because I've had all three of them in my but you know, earlier Speaker 2: in my in my life, in my early twenties, I wanted to play professional Speaker 2: baseball.

5:07 Speaker 2: My dad was a professional baseball, athlete. Speaker 2: He he got to double a ball. Speaker 2: I thought I had the pedigree. Speaker 2: I thought I could I could make it. Speaker 2: I went to division one, but I kept getting injured. Speaker 2: And, I injured my ACL multiple times had to have surgery Speaker 2: tore my hamstring tendon. Speaker 2: I mean, it was all kinds of injury. Speaker 2: It was as if somebody was telling me, you're not going to go pro. Speaker 2: Okay? Speaker 2: Like, this is not Speaker 0: Yeah. Speaker 2: You're journey. Speaker 2: So dealing with that was very tough because that was my love and passion, Speaker 2: you know, as a young kid, you have a much more difficult time kind Speaker 2: of of overcoming those kind of things. Speaker 2: Absolutely. Speaker 2: A lot of mentors who helped me with that. Speaker 2: So that was that was my help. Speaker 0: I just I just just very briefly before we move on. Speaker 0: Yeah. Speaker 0: You know, I I was a collegiate athlete as well, and and, Speaker 0: La Cross was my sport.

5:53 Speaker 0: And, not an episode about me, and I've talked about this before on on Speaker 0: prior episodes, but, you know, some people may may not totally Speaker 0: be able to relate. Speaker 0: I can completely relate. Speaker 0: I mean, it's it's just, you know, the injury piece is so so much Speaker 0: out of your control. Speaker 0: And when especially multiple injuries over and over, it's like, you know, Speaker 0: it just it can absolutely rock you at that age when that's your entire Speaker 0: focus. Speaker 0: That's your identity at that point, really. Speaker 0: I mean, I I don't wanna presume. Speaker 0: I I don't know everything about the context at that time for you, but Speaker 0: it can be so much more than just a torn ACL. Speaker 0: You know, it's it's it's it's it just absolutely rocks your entire Speaker 0: your your entire life, your entire, mental and emotional state.

6:38 Speaker 0: So Before we move on, anything, any lessons you learned from Speaker 0: from dealing with that, that type of adversity? Speaker 2: I mean, the the biggest lesson that I learned is that, we all heal Speaker 2: at least emotional, emotionally. Speaker 2: Right? Speaker 2: And, I never thought I'd be able to overcome that. Speaker 2: In fact, it was so traumatizing that those injuries that Speaker 2: I did not watch baseball for ten years. Speaker 2: I I could not I could not go to a game. Speaker 2: I could not watch it on TV. Speaker 2: Because every time I went and I smelled the fresh cut grass, it Speaker 2: reminded me of a past I was no longer gonna have. Speaker 2: And as young as I may may think I am, I I can't play Speaker 2: the game of baseball like I used to when I was nineteen, twenty years Speaker 2: old.

7:22 Speaker 2: Sure. Speaker 2: And so that was really That that was hard for me. Speaker 2: And what what I learned is I as I overcame that Speaker 0: Yeah. Speaker 2: Everything you can overcome everything. Speaker 2: If if If you are willing to see the the bright side of Speaker 2: things, if you're willing to see the silver lining and things, you can overcome Speaker 2: everything. Speaker 2: And so that was a really big lesson because Sure. Speaker 2: I then continued to have other failures from which I borrowed that lesson. Speaker 2: Right? Speaker 2: And and that helped me through through my professional career. Speaker 0: Yeah. Speaker 0: Absolutely. Speaker 0: And and I'm excited for and and we were joking before we hit record Speaker 0: that, oh, that's great that you've been through all this adversity, Luis. Speaker 0: This is fantastic. Speaker 0: You know, No. Speaker 0: That's not great in and of itself, but it is great that you learned Speaker 0: and took away from took lessons from those, that adversity and that the Speaker 0: listener can take away from your story and your hardship as well.

8:10 Speaker 0: So okay. Speaker 0: You check the check the health and physical box. Speaker 0: What's next? Speaker 2: So then I I, got divorced. Speaker 2: So relationships, you know, relationships are hard. Speaker 2: And and I got married very young. Speaker 2: I was in my early twenty basically just graduated college and Speaker 2: got married. Speaker 2: And, and I I I wasn't equipped to handle Speaker 2: the relationship. Speaker 2: And so, I got divorced, and that was a very painful thing. Speaker 2: And and Sure. Speaker 2: It was painful for for me. Speaker 2: It was painful for her. Speaker 2: And fortunately, today, we're we're on good terms and and, and we're able Speaker 2: to communicate, you know, very effectively about our our kids Speaker 2: and so forth, but that was a very difficult thing.

8:52 Speaker 2: And I think what I learned in that moment was transparency Speaker 2: and vulnerability I had a really hard time with both of those concepts. Speaker 2: Like, I wasn't I I wanted to be the guy who was polished, Speaker 2: who who never had any problems, who was just everything was fine. Speaker 2: And our thing's fine. Speaker 2: And, you know, how's the relation fine? Speaker 2: Everything's good. Speaker 2: Everything's good. Speaker 2: Mhmm. Speaker 2: But inside, it wasn't good. Speaker 2: And, and I learned through this that that there's actual power in Speaker 2: being transparent. Speaker 2: There's actual power in being vulnerable. Speaker 2: You become more relatable. Speaker 2: It's easier to communicate. Speaker 2: It's easier for you to have a solid relationship built on trust. Speaker 2: And so that was an awesome lesson for me coming out of that. Speaker 0: That's really good. Speaker 0: So and just to drill down before we move on again, the Speaker 0: you're talking about being vulnerable and transparent with your spouse, right, in particular.

9:41 Speaker 0: Not so much from the outside looking into your relationship, but internally dealing Speaker 0: with with your partner. Speaker 0: Right? Speaker 2: Absolutely. Speaker 2: I mean, you know, with my spouse, but also with with people. Speaker 2: Right? Speaker 2: Like, if if you have friends, I I remember when I was going through Speaker 2: the divorce, and friends were like, why didn't you tell me, man? Speaker 2: Why didn't you tell me what's suffering? Speaker 2: Why didn't you tell me that things weren't good? Speaker 2: We could've we could've done something. Speaker 2: We could've you know, giving you a a counselor. Speaker 2: We could have prayed for you. Speaker 2: We could have supported you. Speaker 2: We, you know, and they they just didn't have any clue that we that Speaker 2: we were going through that. Speaker 0: No. Speaker 0: That's good. Speaker 0: Good to know. Speaker 0: Thank you for being transparent and vulnerable now. Speaker 0: Yeah. Speaker 0: I mean, it's and there's a there's a fine line there because it's like Speaker 0: you know, just, just with any any close relationship, Speaker 0: you know, Speaker 0: you can go the other extreme too where it's like, you're super just Speaker 0: focused on your on sharing all of your problems with your spouse all day Speaker 0: long, but that's not good either because you're gonna drag that person down.

10:35 Speaker 0: You know, so I think I think, unfortunately, a lot of people Speaker 0: can can relate to going through a divorce or certainly going Speaker 0: through, you know, tough times in a in a marriage or or close relationship, Speaker 0: romantic relationship like that. Speaker 0: So so you were able to, in a sense, put that behind sounds like Speaker 0: you're still in good terms, the two of you, and and, you've learned from Speaker 0: that to to open up and be vulnerable and transparent with others. Speaker 0: And sounds like you've been able to develop closer relationships Speaker 0: because you went through that adversity. Speaker 0: Is that is that fair to say? Speaker 2: Absolutely. Speaker 2: And, you know, there's a book called radical candor, and I feel like when Speaker 2: I took out of that experience and reading that book was that Speaker 2: it's okay to be completely candid with people.

11:19 Speaker 2: Now it's not okay you know, to be a jerk. Speaker 2: It's not okay, Speaker 0: you Speaker 2: know, to to mistreat people. Speaker 2: But it's okay if you have a business to tell your employees how they're Speaker 2: performing. Speaker 2: It's okay to let your your friends know if they've crossed a boundary. Speaker 2: It's okay to let your spouse or relationship partner know Speaker 2: that, listen, that's not an acceptable thing for me. Speaker 2: It's okay to do that and to stand that ground. Speaker 2: And so to me, that was a powerful Speaker 0: That's that's great. Speaker 0: That's really good. Speaker 0: It's it's a yeah. Speaker 0: You're right. Speaker 0: It there's doesn't mean you go around telling everybody every thought you've ever had Speaker 0: about them, Speaker 2: you know, but that's Speaker 0: that's not the point here. Speaker 0: But but absolutely be be honest and upfront when you need to be.

12:00 Speaker 0: Right? Speaker 0: So that that's really good. Speaker 0: So you mentioned, being open and honest with an employees or, Speaker 0: team members in a in a business. Speaker 0: Let's go there. Speaker 0: I know you've had some some real hardship with some some businesses you've started, Speaker 0: and this is a show for entrepreneurs. Speaker 0: And, unfortunately, with social media and you Speaker 0: know, I get I get why this happens, but unfortunately we're so exposed to Speaker 0: all the success and and and, just it may Speaker 0: look from the outside that every entrepreneur is a Speaker 0: successful entrepreneur and that every business they've ever started has just been a home Speaker 0: run And you and I both know it's not that Speaker 0: easy.

12:42 Speaker 0: It's really challenging in entrepreneurship. Speaker 0: Honestly, in my opinion, it's not for everyone. Speaker 0: But Speaker 0: it it it the pain is typically worth it. Speaker 0: So I'd love to dive into you know, your your story and your your Speaker 0: the businesses you've started and that have failed. Speaker 0: And, obviously, we we wanna focus as well on the successful ones and the Speaker 0: one you're working in now that you're you're doing very well with. Speaker 0: But let's talk about what what's, which one do you wanna start with? Speaker 0: I know you've had several failed businesses. Speaker 0: Where do we wanna start? Speaker 2: I mean, you know, I could start from the beginning because, every single one Speaker 2: of these failed businesses actually taught me a lesson. Speaker 2: And and here's one of the things that I think entrepreneurs need to And Speaker 2: the reason that social media paints this picture of glorious, you know, mountaintop Speaker 2: type of experiences for entrepreneurs is because we only see the entrepreneurs that Speaker 2: are succeeding.

13:30 Speaker 2: See, people see Luis today, and they go, Luis is a an eight figure Speaker 2: business owner, high net worth kinda guy So therefore his Speaker 2: business succeeded, but they don't count the other eight that did not succeed. Speaker 2: See, I was a failure until I was a success. Speaker 2: And what happens is that we never hear about the the failures. Speaker 2: People don't go on social media and start a motivational Instagram handle Speaker 2: to talk about every failure that they have And so we we see things Speaker 2: through the lens of survivorship bias. Speaker 2: It's no different than when you see that meme, Bill Gates started in a Speaker 2: garage. Speaker 2: Apple started in the garage. Speaker 2: Amazon started in the garage. Speaker 2: Do you know how many things have started in the garage that didn't come Speaker 2: out? Speaker 2: Yeah. Speaker 2: Thousands, millions of people.

14:10 Speaker 2: Who started in the garage didn't pan out. Speaker 2: The only reason we glorify Apple. Speaker 2: The only reason we glorify Amazon is because they survived That's right. Speaker 2: They survived. Speaker 2: You know, when when I hear, consultants go on and say, you Speaker 2: don't need to go to college. Speaker 2: You don't need any education. Speaker 2: You just do do do. Speaker 2: It's because you survived. Speaker 2: Most people cannot survive without getting educated and growing Speaker 2: themselves and so forth. Speaker 2: So for me, it started at the beginning. Speaker 2: And my my first failed business was, Speaker 2: trying to sell vitamins online. Speaker 0: Okay. Speaker 2: I I was okay. Speaker 2: I'm not a doc I have no medical degree. Speaker 2: My mother in in undergrad was was accounting, but I thought Speaker 2: it would be easy to do some drop shipping, ship some some vitamins of Speaker 2: people, everybody needs to be healthy and you do that.

14:56 Speaker 2: That didn't work out. Speaker 0: So give give us just how old were you? Speaker 0: What year was this? Speaker 0: And and I'm curious if this was, you know, you know, your your interest Speaker 0: in supplements and vitamins from your athletic background. Speaker 0: Is that a is that a good guess? Speaker 2: Yeah. Speaker 2: So I I I got I got convinced, like, you're an athlete. Speaker 2: You're gonna be push this, go ahead and, you know, you get a website, Speaker 2: you start, you know, selling some some vitamins, and, it's gonna Speaker 2: be easy. Speaker 2: It's this is gonna be the easiest thing. Speaker 2: People are gonna believe You have a six pack. Speaker 2: They're gonna know. Speaker 0: Right? Speaker 0: That was Speaker 2: the last time I had a six pack, by the way. Speaker 2: So that that's why I got into it. Speaker 2: And I was I was twenty one at the time and I had no Speaker 2: capital to back me up. Speaker 2: I had no business, Speaker 2: experience whatsoever.

15:38 Speaker 2: I didn't know how to set up anything. Speaker 2: And and so it was it was a failure. Speaker 2: And and I wasn't even I didn't have the confidence to sell either. Speaker 2: That was the thing. Speaker 2: I was like, how am I gonna sell? Speaker 2: I don't even I can't even approach anybody right now with any compliments because Speaker 2: I don't really understand the science behind these vitamins. Speaker 2: So my lessons from that particular business where, educate Speaker 2: yourself on the product, be passionate about it, and, make sure that you have Speaker 2: the confidence to sell. Speaker 2: If you don't have those three things, If you don't have the education, if Speaker 2: you don't believe in it, if you're not passionate about it, and you don't Speaker 2: know Speaker 0: if you Speaker 2: don't have the confidence, you're not gonna sell anything. Speaker 0: Absolutely. Speaker 0: And I I think a lot of people get I think sales and marketing Speaker 0: just get a bad bad rep in general. Speaker 0: And it's the reality is if if you believe in your product, you Speaker 0: should be selling it.

16:22 Speaker 0: You should be out there marketing it. Speaker 0: You should be promoting it. Speaker 0: You genuinely believe in it. Speaker 0: And if you understand it, like you said, because it's gonna help people. Speaker 0: Right? Speaker 2: Yep. Speaker 0: So Nothing wrong with learning sales and marketing. Speaker 0: It's a critical piece to entrepreneurship for sure. Speaker 0: So in the end, what what did that look like as far as just Speaker 0: when you walked away? Speaker 0: You're like, how much, you know, time or or capital did you, quote unquote, Speaker 0: waste. Speaker 2: I wasted. Speaker 2: I I wasted, right, because they and I love how you how you how Speaker 2: you raise that. Speaker 0: Air quotes. Speaker 2: Yeah. Speaker 2: We've got right. Speaker 2: And and probably about a year to a year and a half and somewhere Speaker 2: around ten to fifteen thousand dollars. Speaker 0: Got it. Speaker 0: Which at that time, and, you know, I can speak for myself, that would Speaker 0: be a big deal.

17:03 Speaker 0: You know? Speaker 0: It's a Speaker 2: It was a very big deal. Speaker 2: That that started me that started me down the rabbit hole of death, you Speaker 2: know. Speaker 2: Because I I didn't have the the cash to do it. Speaker 2: And I was working three jobs trying to, you know, sell this this product, Speaker 2: and I didn't have the cash to do it. Speaker 2: And so Speaker 0: Yeah. Speaker 0: So now before we move on to the, an a next example of of Speaker 0: a a difficult business you've you've started, Speaker 0: would you say to the entrepreneur or or let's rather the budding entrepreneur out Speaker 0: there, you know, maybe they are twenty twenty one and Speaker 0: the they are about to leave college or they they just started a job Speaker 0: or something in early twenties. Speaker 0: Should you just jump in and be and start a business, should you start Speaker 0: a side hustle?

17:48 Speaker 0: I get it. Speaker 0: Every situation's different. Speaker 0: That that is the the true answer. Speaker 0: Yeah. Speaker 0: But what would you say to someone? Speaker 0: A piece of advice or two, for someone in a similar situation? Speaker 2: Okay. Speaker 2: So when you think about the the fact that less than five percent of Speaker 2: businesses ever make a million dollars in revenue, when you just think of that, Speaker 2: let's use that percentage five percent of twenty year Speaker 2: olds will have successful businesses. Speaker 2: Five percent of twenty one year olds will have successful business. Speaker 2: So let's just Let's just assume and project that percentage on every single Speaker 2: age bracket. Speaker 2: Mhmm. Speaker 2: Assuming that percentage, we don't know which one's gonna be the five percent. Speaker 2: We just don't know. Speaker 2: And so you have to ask yourself, do I have enough experience, confidence, and Speaker 2: belief in what I'm doing to lead myself Speaker 2: to the point of being one of the five percents.

18:38 Speaker 2: Most people don't. Speaker 2: Right? Speaker 2: Because ninety five percent are gonna fail. Speaker 2: And so if I had to give a blanket, suggestion across Speaker 2: the board from twenty Speaker 0: to to Speaker 2: thirty, I would say spend all your time learning as much as Speaker 2: you can. Speaker 2: Spend all your time learning as much as you can. Speaker 2: And and I think that if you do that, you're gonna be much more Speaker 2: prepared in your thirties. Speaker 2: And one of the one of the, misconceptions about people is that they're falling Speaker 2: behind in life. Speaker 2: They think, well, if I don't start early, then I'm not gonna get there. Speaker 2: There's nothing that says you can't have my story, which is failure after Speaker 2: failure after failure after failure, and then at thirty eight, you become a millionaire. Speaker 2: Like, it took me that long.

19:19 Speaker 2: It it, you know, and it it just took me that long. Speaker 2: And so this idea that if I don't make a hundred thousand in year Speaker 2: one, a two hundred thousand in year two, three hundred it doesn't work like Speaker 2: that. Speaker 2: I actually went I went from bankruptcy to millionaire status in three years. Speaker 2: And so it it's there's a there's a quantum leap that happens when Speaker 2: it all begins to click. Speaker 2: When it all begins to fall. Speaker 2: And so add yourself. Speaker 2: And what is the, the saying in your twenties, you learn, in Speaker 2: your thirties, you burn, and your forties, you earn. Speaker 0: Earn. Speaker 0: Yeah. Speaker 0: That's right. Speaker 0: No. Speaker 0: And there's, you know, there are a lot of examples of people who've hit Speaker 0: their major six there. Speaker 0: They're quote unquote overnight success Speaker 2: Right. Speaker 2: In Speaker 0: the fifties and sixties. Speaker 0: And, Speaker 0: that's really, really good advice.

20:02 Speaker 0: I love I love the fact it it's very easy to to forget that Speaker 0: growth can happen very quickly too. Speaker 0: It's it's very easy for us to think. Speaker 0: Like, yes, I mean, obviously, compounding is huge and time is Speaker 0: a big, big factor and having a long term approach, I I think, is Speaker 0: critical, but that doesn't mean you can't scale things very Speaker 0: quickly and recover. Speaker 0: Like, you have shown very quickly. Speaker 0: And so I think sometimes, at least, I'll speak for myself. Speaker 0: Sometimes it's easy to get caught up in the day to day and to Speaker 0: think, oh, I'm trying to get, you know, zero point one Speaker 0: percent better than yesterday. Speaker 0: Maybe it's ten percent better. Speaker 0: May maybe it's an exclusive year this year, you know, so because that that Speaker 0: obviously happens.

20:44 Speaker 0: So walk us through. Speaker 0: How did you recover from that? Speaker 0: I mean, a year and a half, you said it started to put you Speaker 0: down a a a path of of debt. Speaker 0: How did what what happened after that? Speaker 2: So I won't say that I recovered from that immediately. Speaker 2: It took a really long time because I then started other business. Speaker 2: And and and not to get into every detail of every business, but I Speaker 2: started a a penny auction site. Speaker 2: I then tried to get then I tried to to sell another vitamin, some Speaker 2: guy. Speaker 2: He introduced me to another vitamin out of Salt Lake City. Speaker 2: We were trying to get a contract and get some celebrities to sponsor spent Speaker 2: tens of thousands on that, that failed. Speaker 2: And then I had a friend of mine who told me that he had Speaker 2: found this product that you spray it on corn and it yields, like, three Speaker 2: times the the amount of corn.

21:27 Speaker 2: So we went down to LSU. Speaker 2: We try to get them because there's there's a lot of, no. Speaker 2: I'm sorry. Speaker 2: Yeah. Speaker 2: It was corn. Speaker 2: We went to LSU. Speaker 2: I couldn't remember for the sugar cane or corn. Speaker 2: It may have been sugar. Speaker 2: And either way, we go down to LSUU where they do a lot of Speaker 2: this crop. Speaker 2: And got their scientists to do. Speaker 2: It spent months and months and months. Speaker 2: Thousands of dollars on this research comes back that the product was would didn't Speaker 2: didn't work. Speaker 2: And then So so that didn't work for me. Speaker 2: And and, and I just kept trying to start different things. Speaker 2: I started a an a political news aggregator website. Speaker 2: That didn't that That's I wasted money on that thing. Speaker 2: And so I it took me a lot to recover because I kept trying Speaker 2: things after after thing. Speaker 2: Then by the way, going back to my to my divorce, that was putting Speaker 2: a strain on the relationship because I'm I'm ten thousand, sixty thousand, seventy thousand, Speaker 2: eighty thousand in the hole, and I'm trying to convince Speaker 2: you know, heard that this is I'm gonna it's gonna work one day.

22:19 Speaker 0: Trust me. Speaker 2: You know, trust me. Speaker 2: It's gonna work. Speaker 2: But I did Speaker 0: you the first four Louise. Speaker 2: Yeah. Speaker 2: Right. Speaker 2: Right. Speaker 2: I never this is the thing. Speaker 2: I never stopped trying, and I never stopped learning. Speaker 2: So I went to law school in the middle of doing all these businesses. Speaker 2: So I'm working. Speaker 2: I'm doing the side hustle, and and then I'm going to law school. Speaker 2: And part of my lesson is, you know, if you're gonna go for something, Speaker 2: go for it. Speaker 2: Don't don't do it as a side hustle. Speaker 2: A lot of times, as a side hustle, you don't put enough time Speaker 2: energy, you know, that and a sweat equity in it. Speaker 2: And people underestimate the amount of sweat equity that is required to be an Speaker 2: entrepreneur. Speaker 0: That's that's very, very true. Speaker 0: And, just the focus is critical. Speaker 0: And there are tons of average businesses out there, and most Speaker 0: of them probably end up in the ninety five percent you already referred to.

23:06 Speaker 0: Right? Speaker 0: So if you're gonna be average, you're probably not gonna make So you really Speaker 0: need that that focus. Speaker 0: If you try to do seventeen side hustles, it's it's not gonna work. Speaker 2: Yes. Speaker 2: Yes. Speaker 0: So what, I guess, looking know, when you were, let's, let's say, just for Speaker 0: a minute, when you were twenty years old, did you know for sure Speaker 0: you were gonna be an entrepreneur? Speaker 0: Did you never think about getting it. Speaker 0: I I know you did work jobs, but I'm saying, like, long term, did Speaker 0: you just know early on? Speaker 0: I'm a business owner. Speaker 0: That's who I am. Speaker 2: I was eleven years old. Speaker 2: I've when I decided I was going to be rich. Speaker 2: Okay. Speaker 2: I I grew up in a very, modest, maybe, lower income income Speaker 2: home. Speaker 2: I I grew up in in Puerto Rico.

23:49 Speaker 2: We didn't have a lot. Speaker 2: We didn't have a lot of money. Speaker 2: I felt embarrassed that we would go to to to school and close Speaker 2: that was bought in secondhand stores. Speaker 2: It was bought in Walmarts, and and, I felt like the people made fun Speaker 2: of me because I was more more of the poor kid. Speaker 2: My parents didn't have a lot of money. Speaker 2: And I remember thinking to myself, one day I'm gonna take care of my Speaker 2: family, one day I'm gonna take care. Speaker 2: Everything's gonna change on my family tree. Speaker 2: And I and I was eleven years old when I had that first memory. Speaker 2: And, and and so I knew from a very early age, I was Speaker 2: going to be rich, period. Speaker 2: Like, it didn't matter what it what it took. Speaker 2: And and anybody who knows me knows that I am I will work twenty Speaker 2: hour days, seven days a week to accomplish what I want Speaker 2: because it's it's that important to me.

24:34 Speaker 0: That's that's it's really good. Speaker 0: I mean, because there's so many, you know, so many people think it's, you Speaker 0: know, oh, must be nice to be Luis, you know, it's like Speaker 2: I've I've heard that a lot of times. Speaker 2: Yeah. Speaker 0: Yeah. Speaker 0: And I'm sure I'm sure, you know, it is nice that it's to be Speaker 0: wealthy now and, you know, I'm sure there a lot of you're reaping the Speaker 0: the benefits to the hard work you've put in, but it I don't think Speaker 0: it's been easy to get here. Speaker 2: Well, let me tell you one one one story about about easy. Speaker 2: I was, I was up to three thirty in the morning last night, Speaker 2: using technology to edit videos because I'm I'm on, Speaker 2: I've set a goal to to release two hundred pieces of content per month. Speaker 2: And last night, using a, a open, opus dot Speaker 2: IO, which is a editing software.

25:18 Speaker 2: I edited fifty four videos in an hour. Speaker 2: Like, I'm already rich, and I'm at three thirty in the morning, please. Speaker 2: Right? Speaker 2: So, like, you gotta have a drive that surpasses circumstance. Speaker 2: And so if you wanna be an entrepreneur, like, if you want that life Speaker 2: that's on social media, the private jet, first class travel, the nice cars, the Speaker 2: multiple houses, and so forth, it you gotta be willing to be so Speaker 2: passionate about something that that time is just merely Speaker 2: it's it's just merely there. Speaker 2: It's not even a constraint. Speaker 2: There's enough time in the day. Speaker 2: I I I sleep when I get tired and when I'm not tired, I'm Speaker 2: working or with the family, and that's what it takes to be successful. Speaker 0: Mhmm. Speaker 0: Yeah. Speaker 0: That's so true.

26:00 Speaker 0: So talk to us about the I know you've had at least one other Speaker 0: failed business and and maybe even a failed partnership or two Speaker 0: Can you dive into that a little bit? Speaker 2: Yeah. Speaker 2: So I had a, I had a business partnership, Speaker 2: with, Speaker 2: with my first law firm and it after being there fifteen Speaker 2: years, we were partners for for four years. Speaker 2: The partnership fell apart. Speaker 2: And what I learned from Mary is that alignment is critical if you're gonna Speaker 2: be in a So if there's an entrepreneur out there who is looking to Speaker 2: be in business with a with a friend, right, quote, unquote a friend or Speaker 2: looking to be in business with with a partner, you really need to ask Speaker 2: yourself, are we aligned? Speaker 2: Do we have the same ambition, work ethic goals, future Speaker 2: outlook, same, perspective about about life.

26:46 Speaker 2: What is it that we're building for? Speaker 2: Because what what ends up happening with partners is every partner has a different Speaker 2: degree of success that they believe to be their their goal. Speaker 2: Right? Speaker 2: So one partner may wanna make a million a year, one partner may want Speaker 2: may be happy with five hundred thousand a year, And what ends up happening Speaker 2: is when the partner who's making five hundred thousand a year gets there, he Speaker 2: starts going to play golf. Speaker 2: He starts going to play tennis. Speaker 2: He starts only coming in on Tuesdays and Thursdays. Speaker 2: He stops, working as hard because because he got to his five hundred thousand. Speaker 2: And the other one's, like, I wanna make a million. Speaker 2: And that's what happened with me is that in my in my previous partnership, Speaker 2: I wanted our business to make millions for for us Speaker 2: And I had partners that were very comfortable making three, four, five hundred thousand Speaker 2: dollars, which don't get me wrong is good money, but that was not my Speaker 2: ambition.

27:34 Speaker 2: My ambition was much higher. Speaker 2: You know, I wanted to make multiple millions per year. Speaker 2: And so, we just didn't have the same drive. Speaker 2: And, Speaker 0: Got it. Speaker 2: Great guys, by the way, they taught me a lot. Speaker 2: And I have not nothing negative to say about them personally, but just Speaker 2: we were just misaligned. Speaker 2: We were just Sure. Speaker 0: So you know, it just how do you do that? Speaker 0: Because, you know, it is hard. Speaker 0: Just like a marriage, it's it's hard to know. Speaker 0: I mean, things change too. Speaker 0: People change. Speaker 0: And four years, it's not know, that's a fairly long time. Speaker 0: It's it's not it's not four weeks. Speaker 0: Right? Speaker 0: So Speaker 0: what advice in particular? Speaker 0: I know you said be aligned with your goals, and and it sounds like Speaker 0: work ethic as well. Speaker 0: Anything else tactically speaking that you could tell an entrepreneur out there who's thinking Speaker 0: about getting into a partnership, Speaker 2: hire.

28:21 Speaker 2: Or should they Speaker 0: approach this? Speaker 2: Yeah. Speaker 2: Higher an amazing lawyer to write an absolutely amazing out clause Speaker 2: in your operating agreement. Speaker 2: Out clause is where you agree in the event, either one of you become Speaker 2: misaligned, that you have conversation, Speaker 0: And Speaker 2: that conversation will lead to a division of the partnership in a very systematic Speaker 2: way. Speaker 2: That's the best way. Speaker 2: We didn't have that at the time. Speaker 0: Gotcha. Speaker 2: And so if you have a partnership, You know, you could have something as Speaker 2: bare bones as in the event that we become misaligned. Speaker 2: We will have a conversation about it. Speaker 2: We will use the following mediator or mediation company That mediation company Speaker 2: will help us assess the value of the business. Speaker 2: We'll separate, and everybody will go on their own way, and we'll end as Speaker 2: well.

29:02 Speaker 2: Yeah. Speaker 2: And I think that that's really, really critical. Speaker 2: Because without that, you end up fighting about everything just like in a marriage. Speaker 0: Sure. Speaker 0: Yeah. Speaker 0: I mean, I I you can I guess some people might argue, well, does Speaker 0: that set you up for a failure because you're focused on splitting up? Speaker 0: But the reality is, you know, in an ideal world, you never have to Speaker 0: actually even visit that clause. Speaker 0: Right? Speaker 0: You never even have to enforce or or discuss that, but, and the partnership Speaker 0: goes perfectly. Speaker 0: But but in reality, most partnerships do end at some point. Speaker 0: Right? Speaker 0: Whether, you know, and, and, hopefully, oftentimes, that is on good terms. Speaker 0: But that makes total sense. Speaker 0: Is is think a little bit further ahead. Speaker 0: Spend the extra couple dollars to to hire a good attorney to and Speaker 0: it's not just you're not only protecting yourself.

29:46 Speaker 0: You're protecting the whole partnership. Speaker 0: And and it's, so that that's that's really good. Speaker 0: So Awesome. Speaker 0: Well, before we get to my rapid fire questions here, Luis, Speaker 0: talk more about your business today and and your ideal client Speaker 0: and your avatar of who you work with and who you like to serve. Speaker 0: You mentioned it earlier. Speaker 0: What does that person or business look like and and really how do you Speaker 0: how do you add value to them? Speaker 2: So when I when I, open a figure firm consulting, the, ideal Speaker 2: client was a was a law firm that was generating already one million dollars Speaker 2: in revenue and had an ambitious goal of hitting ten million in revenue. Speaker 2: The small business administration says that that only one out of six hundred and Speaker 2: sixty six companies that start in any given day, any given year will Speaker 2: actually get to ten million in revenue.

30:34 Speaker 2: So if if six hundred and sixty seven companies started today, only one of Speaker 2: those would get to ten million in revenue. Speaker 2: And so I I told myself, I'm going to help law firms get to Speaker 2: ten million in revenue because the average law firm earns five hundred thousand. Speaker 2: And I I wanted that big audacious goal. Speaker 2: Right? Speaker 2: I'm gonna help people do this. Speaker 2: I didn't know if I could help people do this. Speaker 2: I had done it myself personally. Speaker 2: We had gone into the multiple eight figures. Speaker 2: And, I wasn't really sure if I if if my system worked for people. Speaker 2: And so I started working and coaching people while I was still the, Speaker 2: the, the, the COO of a of a law firm now left to pursue Speaker 2: eight figure firm full time. Speaker 2: And, the system worked, and we've now helped twenty five law firms reach eight Speaker 2: figures in in predictable revenue.

31:17 Speaker 2: So we want we wanna work with law firm owners who are highly Speaker 2: ambitious, entrepreneur in nature, want to create a legacy Speaker 2: for themselves, not just a financial legacy, but a legacy of care and Speaker 2: support in the legal community that they serve. Speaker 2: And so for me, When I think about what we've done, as a Speaker 2: consulting group, and the fact that we've helped a hundred, almost a hundred and Speaker 2: fifty law firms now, who who helped fifty thousand Speaker 2: clients nationwide last year, to me, that's leaving a legacy. Speaker 2: And so one of our tag lines your legacy awaits. Speaker 2: And so we're looking for people who are really committed to their legacy and Speaker 2: who wanna grow from one to ten million in five years or less. Speaker 0: So what do you say to the the critic out there who, because Speaker 0: there are a lot of these critics out there, who are anti coaching, anti Speaker 0: consultant, who who question anybody who makes most of their Speaker 0: own revenue or their own income from coaching from not actually doing Speaker 0: the business, what would you say to that person?

32:15 Speaker 2: I would say I've already done it. Speaker 2: I've built three firms to seven figures and one to almost forty million. Speaker 2: So I'm not coming from this side this theory I'm coming from practice. Speaker 2: I'm not a coach. Speaker 2: I'm a consultant. Speaker 2: I've already done that. Speaker 0: I've Speaker 2: built it already. Speaker 2: So, I mean, I don't I have the street cred. Speaker 2: And and it would be like it would be like telling you know, a Speaker 2: major league baseball coach, you can't coach me because you can't Speaker 2: currently play baseball. Speaker 0: Right. Speaker 0: Yeah. Speaker 2: No. Speaker 2: That's I mean, I'm currently building a law firm but I built a law Speaker 2: firm. Speaker 0: Yeah. Speaker 2: And I can hit my head on that. Speaker 0: And to be fair, I I I couldn't agree more. Speaker 0: It's Speaker 0: You know, it's like it's like saying Bill Bellow check, you know, you're not Speaker 0: as good as Tom Brady, so you can't coach Tom Brady.

32:57 Speaker 0: It's like, that's ridiculous. Speaker 0: Right. Speaker 0: This is one of the best coaches ever, if not the best football coach Speaker 0: ever. Speaker 0: So and I'm not even a patriots fan, but, Speaker 0: it just Well, Speaker 2: I'm gonna think about Tiger Woods. Speaker 2: Has has did Tiger ever have a coach that could outplay him? Speaker 2: I don't think so. Speaker 0: No. Speaker 0: No. Speaker 0: There are different skill sets, but it but I love the fact that you've Speaker 0: proven that you can do it. Speaker 0: It's not it's not just theory. Speaker 0: It's very different than maybe you've a a professor teaching a business course Speaker 0: who's never actually run a business You know? Speaker 2: So That feels that feels a little bit a little bit, you know, one Speaker 2: of those situations, but but I wanna I wanna point out one more thing. Speaker 2: Mhmm. Speaker 2: When I work with law firms.

33:38 Speaker 2: Some of the law firms I've worked with, like, I have a particular law Speaker 2: firm out of North Carolina, who had never gone beyond five million in revenue Speaker 2: in fifteen years. Speaker 2: Fifteen years. Speaker 2: Never gone beyond five million in revenue. Speaker 2: In two years working with us, hits twelve million in revenue. Speaker 2: So for anybody who says that coaching doesn't help, It's because they found Speaker 2: the right coach. Speaker 0: That's that's very good. Speaker 0: So drill into that a little bit more of that case study. Speaker 0: I mean, so what What did you do? Speaker 0: How did you help them? Speaker 0: Could they have gotten there without you? Speaker 0: You know, what what how did you add value and what does that case Speaker 0: study look like? Speaker 2: So so the the history says they may not have gotten without me because Speaker 2: they had already gone fifteen years without reaching. Speaker 2: And the the the data doesn't support people reaching ten million in revenue Speaker 2: because, again, one out of six hundred and sixty seven actually do it.

34:25 Speaker 2: And the the amount of law firms that are in ten million in revenue Speaker 2: is is is very small. Speaker 2: It's like less than one percent of firms actually reach ten million in revenue. Speaker 2: What we did is we diagnosed, three primary problems. Speaker 2: And that was, a a misunderstanding of the a marketing Speaker 2: plan where we what we call a balanced marketing plan, number one. Speaker 2: Underfunding their marketing was number two, and number three was a lack of leadership Speaker 2: focus. Speaker 2: And so we worked on all three. Speaker 2: We balanced their marketing plan. Speaker 2: We spent the correct amount, which I have a very specific formula, Speaker 2: that you need to spend. Speaker 2: The third thing is we started helping them develop leadership. Speaker 2: And when you do all three of those things, talking about that quantum leap, Speaker 2: it it took very short period of time see that significant growth.

35:10 Speaker 0: Awesome. Speaker 0: Yeah, it sounds like a lot of synergy happening all at once and then Speaker 0: just explosive growth. Speaker 0: So before the rapid fire questions, what what does it Speaker 0: look like if somebody, you know, what does your does it vary based on Speaker 0: the client or how does somebody How's the process work when they Speaker 0: sign up with you? Speaker 2: Yeah. Speaker 2: So we have a tailored approach, and it dep depends on the client, and Speaker 2: we have people that come in in varying degrees of revenue, but also Speaker 2: various states of maturity of their business. Speaker 2: And some people have leadership teams. Speaker 2: Some people don't. Speaker 2: Some people have meeting cadence. Speaker 2: Some people don't. Speaker 2: Some people have by mar you know, so it depends. Speaker 2: Sure. Speaker 2: But when you come with us, we we start with the discovery call, then Speaker 2: we go through what our our first phase of our, consulting, Speaker 2: which is setting the foundation.

35:57 Speaker 2: We have it's a three pillar system. Speaker 2: It's a foundation, intention, transformation. Speaker 2: We guide people all the way through that. Speaker 2: But we start based on where they are. Speaker 2: I'm, you know, so that's Which Speaker 0: is I mean, it makes sense. Speaker 0: And it it it doesn't saying it depends, unfortunately, you know, doesn't Speaker 0: isn't well marketed. Speaker 0: It's not easy to but but the fact is a blanket approach typically doesn't Speaker 0: work. Speaker 0: So you're taking an approach that actually works and I end up saying it Speaker 0: depends as much as an attorney does when I'll do mentorship with, you know, Speaker 0: and with, my mortgage note and real estate, you know, business and Speaker 0: don't know where you are. Speaker 0: I don't know what your goals are. Speaker 0: I don't know what your experience is. Speaker 0: You you know, as a as an investor, I need to hear you and Speaker 0: listen to you and assess first before I can give you a blanket solution.

36:39 Speaker 0: So that that does make a lot of sense. Speaker 0: What is the what, you know, the difference between a coach, consultant, Speaker 0: mentor, these terms get thrown around a lot. Speaker 0: Do you have any anything you can add there as far as clarifying what Speaker 0: those, role differences are? Speaker 2: A hundred percent. Speaker 2: So a mentor is usually an unpaid person Speaker 2: who helps a person develop themselves personally. Speaker 2: So that's usually a mentor here. Speaker 2: They're they have no financial interest in your in your, Speaker 2: well-being. Speaker 2: They just wanna help. Speaker 2: And so I mentor young kids. Speaker 2: I give them the best advice that I can. Speaker 2: Not making any money from them. Speaker 2: So that's a mentor. Speaker 2: You should have a mentor. Speaker 2: You should have somebody pouring into your life who wants the best for you Speaker 2: without any financial interest.

37:23 Speaker 2: Like, if you don't have that type of friend or relationship and need to Speaker 2: find one, the the coach could be paid or unpaid, depends on the coach, Speaker 2: Some coaches, they do it for free. Speaker 2: Some coaches do it for cheap. Speaker 2: Some coaches charge a premium. Speaker 2: But a coach is a person. Speaker 2: It's more like a counselor. Speaker 2: They're trying to help you reach a conclusion. Speaker 2: They're they're positioning questions so that you can think about it Speaker 2: that so that you can kind of, you know, process what's going on provide Speaker 2: you perspective, and and then give you an opportunity to come to Speaker 2: your own conclusion. Speaker 2: They're generally not gonna give a lot of suggestions. Speaker 2: But a consultant is a person who's been there, done that, and is gonna Speaker 2: tell you what to do. Speaker 2: They're a part of the team. Speaker 2: They tell you what needs to happen.

38:03 Speaker 2: So I always tell people I'm a consultant. Speaker 2: Yeah. Speaker 2: I don't I don't I don't give suggestions. Speaker 2: I tell you what you need to do. Speaker 2: Now what do it or not. Speaker 0: Yeah. Speaker 0: That's Speaker 2: It's a different thing. Speaker 0: There's a yeah. Speaker 0: There's certainly an element that's outside of your control about the how the the Speaker 0: person you're you're helping actually operates and whether they succeed or not, but Speaker 0: that that's a very good, very well articulated, Speaker 0: breakdown for sure that that those three different roles of people that I think Speaker 0: are all all have value in different ways in someone in a in a Speaker 0: business owner's life and, so that that was really good. Speaker 2: And I have all three, by the way. Speaker 2: I have all three as a mentor. Speaker 2: My dad's my mentor. Speaker 2: He pours into me with no financial interest.

38:44 Speaker 2: I have a coach. Speaker 2: And, she works with me on processing things that are happening Speaker 2: personally and professionally, emotionally, mentally. Speaker 2: And then I have a consultant who has built a one hundred million dollar Speaker 2: consulting business Mhmm. Speaker 2: And it's helping me build mine. Speaker 2: So I have all three, not feet, but they're still worth Speaker 2: it. Speaker 0: Really good. Speaker 0: Awesome. Speaker 0: Well, before we get out of here, I've got some rapid fire questions. Speaker 0: Some of these end up not being so rapid fire sometimes, but we'll see Speaker 0: how see how it goes. Speaker 0: What is one thing that people misunderstand about you, Luis? Speaker 2: I have RBF, and so people think that I'm a very serious. Speaker 2: Like, you know, when I'm not smiling, I'm serious and I'm unapproachable.

39:27 Speaker 2: But anybody who knows me knows that I'm the most approachable guy, I love Speaker 2: to give. Speaker 2: I learned this from my dad. Speaker 2: Whenever I meet somebody, they may bless me or I may bless them. Speaker 2: And since I don't know their intention, I'm gonna bless them. Speaker 2: And so I spend a lot of my time just trying to give and Speaker 2: bless them. Speaker 2: And I think people misunderstand that many times. Speaker 0: That's good. Speaker 0: If you could go back and give your eighteen year old self some advice, Speaker 0: what would it be? Speaker 2: Relax. Speaker 2: Relax. Speaker 2: It's all gonna be fine. Speaker 2: Just put in the work. Speaker 2: Just put in the work, and it'll all turn out okay. Speaker 0: Yeah. Speaker 0: Don't be so hard on yourself. Speaker 0: I can I can relate to that? Speaker 0: If you could have coffee with any historical figure, who would it be? Speaker 2: My goodness. Speaker 2: I'd love to have coffee.

40:08 Speaker 2: With my dad's grandfather. Speaker 2: Okay. Speaker 2: Because my dad credits he's not I guess he's not a historical figure. Speaker 0: No. Speaker 0: It's it's it's all good. Speaker 2: My dad credits him as as giving Speaker 2: him his faith. Speaker 2: And when I think about my dad and his faith and how he's mentored Speaker 2: me in my life, I would have loved to have known this man that Speaker 2: he credits, and I never met him. Speaker 0: Yeah. Speaker 0: I just read something on on I think it was Twitter yesterday about the Speaker 0: the Speaker 0: the successful humble entrepreneur, how they can look back and and see the Speaker 0: value and those who came before them. Speaker 0: So, Speaker 0: You just did that. Speaker 0: If you could eat one meal for the rest of your life, what would Speaker 0: that be?

40:49 Speaker 0: If you could only eat one meal, Speaker 2: Man, I I would have said pizza for a long time, but I am Speaker 2: on a taco. Speaker 2: I mean, just I I steak tacos. Speaker 2: But, you know, three tacos, small corn tortillas, onions, and cilantro. Speaker 0: Yeah. Speaker 0: Yeah. Speaker 0: Yeah. Speaker 0: Yeah. Speaker 0: Those are the Speaker 2: yeah. Speaker 2: Yeah. Speaker 2: I could probably eat that every day. Speaker 0: What is the challenge that you're facing today in your own business? Speaker 2: Finding great people who genuinely care about clients Speaker 2: and not just about making money. Speaker 2: In the coaching business, there are a lot of coaches who are in it Speaker 2: for the money. Speaker 2: They're in it for pay me pay me pay me and they're not in Speaker 2: there for the client. Speaker 2: And I I don't I don't wanna have that kind of business.

41:30 Speaker 2: And so finding those people is very hard. Speaker 0: Sure. Speaker 2: But I am I am resolute in only hiring people who care about clients. Speaker 0: Love it. Speaker 0: What's one piece of advice you'd give someone who's starting out as a consultant? Speaker 0: They've they've had a successful business already, but then now they're going into the Speaker 0: consulting world, one one piece of advice. Speaker 2: Create a system that you sell, package it, and make sure that Speaker 2: the system works. Speaker 2: So create a system. Speaker 2: That's what I did. Speaker 2: I I I documented it in my first ebook, the nine principles of exponential Speaker 2: growth. Speaker 2: Where I created my three pillar system, and that was the genesis Speaker 2: and the foundation for everything that I've done over the last four years.

42:11 Speaker 2: And I think that that would be the most effective thing you can do. Speaker 0: Really good. Speaker 0: You've already recommended, one book and your, and we mentioned, Speaker 0: your book and your ebook. Speaker 0: What's one other book you could recommend for our listener? Speaker 2: I love to read. Speaker 2: I love the four agreements, specifically the agreement number one. Speaker 2: Do not take anything personally. Speaker 2: It's kept me out of all kinds of assumptions. Speaker 2: About what people's motives and intentions are, but the book that transformed Speaker 2: me the most, which got me out of this idea that I had to Speaker 2: worry about what people thought, was Mark Manson's book, called the subtle art of Speaker 2: not giving an f. Speaker 2: That book Speaker 0: Yes. Speaker 2: Complete mess for me. Speaker 0: Yeah. Speaker 0: That's really good. Speaker 0: Awesome. Speaker 0: Luis Scott, man, this has been really fun.

42:53 Speaker 0: This has been, honestly, an easy easy interview for me to do. Speaker 0: You're really you're really good at this. Speaker 0: And, I can tell you're adding a a lot of value out there in Speaker 0: the business world for sure. Speaker 0: What is one question that I haven't asked you that you wish I had? Speaker 2: That's a that's a hard one to answer. Speaker 0: Yes. Speaker 0: I got them. Speaker 0: I got you. Speaker 0: Okay. Speaker 2: Be here here's the question you haven't asked, and that is, How long does Speaker 2: it take to become successful as an entrepreneur? Speaker 0: Okay. Speaker 0: And the answer is? Speaker 2: The answer is, it takes the amount of time that Speaker 2: it takes for you to develop yourself into the person Speaker 2: who is worthy of the business.

43:35 Speaker 2: And I think Speaker 0: So good. Speaker 2: Spend more time developing yourself, and you'll get there a lot faster. Speaker 0: Yeah. Speaker 0: I think I I just saw, Layla Hermozy Speaker 0: a quote that was very similar that it ultimately is the character of the Speaker 0: leader. Speaker 0: I can't remember exactly what it was, but the character of the leader that Speaker 0: is the limit factor in the business itself. Speaker 0: So that that's really good. Speaker 0: Luis, where can our listeners find you online? Speaker 2: So they can find me at luis Scott junior dot com. Speaker 2: So it's l u I s s c o t t j r dot Speaker 2: com. Speaker 2: All my links, social media, videos, my podcast, my book links, Speaker 2: and a figure firm, all on that website. Speaker 0: Fantastic, my friend. Speaker 0: This has been a blast.

44:15 Speaker 0: I it's I've really enjoyed it, and I know our our listeners have as Speaker 0: well. Speaker 0: So this is this is really good. Speaker 0: Thanks so much for joining us. Speaker 2: Thanks for having me. Speaker 0: Absolutely. Speaker 0: To our listener out there, thank you for spending your most valuable resource with Speaker 0: us, and that is your time. Speaker 0: Thanks, everyone. Speaker 0: Take care. Speaker 1: Thank you for spending your most valuable resource with us. Speaker 1: Your time. Speaker 1: If you like the show, please share it with your friends and fellow podcast Speaker 1: listeners. Speaker 1: One entrepreneur at a time, we can change the world. Speaker 1: See you next time.